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缘结匈牙利:从海外并购到文化融合

2018年09月12日 00:55来源:网络整理手机版

在匈牙利东北部包尔绍德州卡辛茨巴茨卡市,有家中国化工企业很受称赞。

“我们有3000多名工人在宝思德工作,如果不是万华,这些家庭就要面临失业的危险。”在宝思德工作20年的科林克说。

去欧洲:同竞技 共发展

宝思德公司是匈牙利最大的化工企业,创立于1949年,惠来网,聚氨酯产能在欧洲位居前列。2009年5月,宝思德公司遭遇经营困境与债务危机,濒临破产。

2011年1月31日,总部位于山东烟台的万华集团以12.63亿欧元的交易总额正式收购宝思德公司96%的股权。

万华集团是一家拥有自主知识产权的大型生产企业,其聚氨酯产品广泛应用于生活家居、运动休闲、汽车交通、建筑工业和电子电器等领域。

“40年前万华从海外引进设备建厂,只是为了解决当时中国人穿鞋子的问题,没人能想到40年后,万华依靠自主创新来到欧洲投资建厂,与世界最优秀的化工企业同台竞技。”万华匈牙利宝思德化学公司总经理刘军昌既兴奋,又感慨。

创佳绩:受欢迎 增信心

万华集团收购宝思德公司后,利用自身优势,加大投资、扩大产能、提高质量,并引入精益制造管理。

通过一系列管理举措,宝思德公司在经历收购后头3年亏损阵痛期,2014年开始扭亏为盈,盈利水平逐年提升,2017年实现业绩井喷,成为中东欧百强企业,成为中国企业跨国并购整合的一个成功标杆。这一收购项目也被《国际金融评论》评为年度欧洲、中东、非洲地区最佳并购项目。

为配合我国“一带一路”倡议和匈牙利政府“向东看”的国家战略,万华集团以宝思德园区作为境外建区载体,规划了以化工和生物化工为主要特色的加工制造型经贸合作区。2016年8月,在中匈两国政府的共同支持下,该合作区被中国商务部、财政部认定为中国国家级境外经贸合作区。

迄今为止,合作区已引进化工、工业气体、能源、机械加工等上下游行业的企业近20家。

“万华兑现了当初的承诺,得到了当地政府和民众的认可,提升了当地对中国企业的信心,将为更多中国公司进入匈牙利投资创造条件。”刘军昌说。

“效应”溢:融文化 促相知

万华匈牙利宝思德工业园的发展,千龙电影网,还助推了中匈文化糅合,带来两国文化交流新气象。万华匈牙利宝思德化学公司董事长吕洪杰对此感到欣慰。

据介绍,为了让外方员工了解万华、了解中国,万华集团在宝思德公司每年设有家庭日,通过“中国饺子”和匈牙利国汤“Goulash”等中匈特色的展示方式,加速中匈文化的交融;并在开放日邀请市民和社会各界代表参观园区,针对安全、环保、职业卫生等问题倾听他们的批评建议。

在万华集团牵线搭桥下,2012年,山东省和包尔绍德州结为友好省州;2015年,烟台市与米什科尔茨市结为友好城市。2013年,万华集团帮助匈牙利米什科尔茨大学和北京化工大学建立了世界第一所以化工为特色的孔子学院,在匈牙利掀起了“汉语热”。(记者 滕军伟)

(责编:徐丹(实习生)、刘洁妍)

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