位置: > 热点聚焦 > 正文 >

奢侈化转向大众化国内游艇业或快速爆发

2018年09月02日 11:09来源:网络整理手机版

原标题:奢侈化转向大众化 国内游艇业或快速爆发

  游艇业作为新兴产业被认为是旅游经济新动力之一。原国家旅游局早在“十二五”发展规划中即指出将努力培养游轮游艇等高端旅游市场。近几年国内游艇业发展整体向前,但也有起落,在资源、政策等推动下,奢侈化转向大众化的趋势也更为明显,游艇业或将迎来新一轮发展高峰期。

  游艇业快速增长

  近期海南正在推动游艇特色小镇建设,按此前海南省海防与口岸办印发的《推进游艇特色小镇建设建议》,至2025年,海南拟在全省沿海市县谋划建设大约8个游艇特色小镇。

  海南的规划定位是“中国一流游艇消费目的地”、“世界一流游艇品牌展示窗口”。按海南相关部门的规划,到2025年,海南拟在全省沿海市县谋划建设8个各具特色、相互关联的游艇小镇,推进其游艇设计、制造、维修,以及游艇旅游业发育发展,实现游艇制造业较2018年增长300%以上,游艇旅游收入占旅游总收入的10%以上。

  海南有着发展游艇业的利好自然条件,海岸线总长度达1944.35公里,坐拥68个优质的自然海湾,沿海岛屿达600多个;四季长夏无冬、气候温和湿润,适宜开展游艇旅游。数据显示,截至去年11月,千龙电影网,海南已成立游艇制造企业8家,游艇销售、服务企业271家,游艇会(俱乐部)39家,游艇相关专业培训机构3家,已建成游艇码头14个,泊位1800多个,在建泊位1900个。全省共有游艇800艘左右,游艇拥有量和境外游艇入境艘次均位居全国前列。

  悠艇客创始人兼CEO余丰认为,海南发展游艇业是由天然海洋资源所带来的绝对优势而兴起,可四季享拥海上度假。海南发展游艇小镇需要区分主题,而非同一模式;游艇需要游起来而非像目前的单点静泊,需要有规范和服务管理来保障;再者,游艇小镇不该又回到房地产俱乐部的模式,而是成为全新的业态,不同的业态才是驱使游艇游动的真正动力。他表示,从地方政府的产业规划上已看到游艇这个新兴产业的规模预期和发展潜能,毕竟这个产业是能够拉动消费,满足消费升级的下一个热点,对地方经济和就业能提供实质贡献。

  游艇的产业链庞大且绵长,集聚了劳动、技术、知识、资金及文化密集的特点,具备较为乐观的综合经济效应。有研究表明,因为游艇产业的关联企业较多,对上下游产业诸如游艇维修、游艇专业保养及游艇码头等有拉动效应,每投入1美元,预计可带来6.5美元-10美元的经济效应。

  另一层面,游艇业是旅游业态升级的一个具体抓手。以海南为例,其观光游已不复此前优势。其在此前百日招商任务中即指出,要构建以观光游为基础、休闲度假为重点、文体旅游和健康旅游为特色的旅游产业体系。涉海旅游是海南旅游业细分发展的侧重点之一,而游艇则是涉海旅游的工具之一。

  早在2015年,海南省政府即公布了12项促进邮轮游艇产业发展的政策措施,包括加强邮轮游艇合作、加大基础设施建设、创新口岸监管模式及实施邮轮旅游补贴等。

  彼时,海南省高层就表示,海南将发力邮轮游艇全产业链,打造亚太地区重要的邮轮游艇产业集散中心和国际邮轮游艇旅游目的地。到2030年,将建成包括公共码头泊位在内的游艇码头泊位2.3万个,实现游艇年度消费250亿元。

  加快走向大众化

  世界游艇行业曾有个发展规律,当人均GDP达到3000美元、超过7000美元时,分别对应游艇经济开始萌芽、游艇经济进入快速发展阶段。国家统计局公布的数据显示,2015年我国人均GDP约为8016美元,2017年人均GDP约为8836美元。按此测算,我国游艇业已进入快速发展期。

  余丰说,游艇在国内曾一直被冠以奢侈之名,把它定义为富人的标志,是阻碍消费大众化的一个原因。但近几年,随着消费升级的刚需,游艇消费慢慢开始发展,特别是小型类、帆船类等船只,在今年有非常明显的升温现象。

  专家认为,游艇产业要做大,就必须从富豪阶层走向大众化,而目前数额庞大的各项游艇消费支出,让普通中产阶级难以企及,需要降低消费门槛。其中发展公共游艇码头降低停泊费用,以扩充消费人群是个办法。

  中国船舶工业行业协会船艇分会副会长周长利曾表示,中国游艇产业现正在爆发期的前夜。2000年到2012年是快速发展期,以商务艇为主,之后进入瓶颈期,商务艇市场发展基本饱和,不过钓鱼艇、帆船等显现萌芽发展迹象。他认为,现在是游艇产业转型期,由以商务艇为主往大众化游艇发展为主流转型的时期,国家发布的《促进游艇旅游的指导意见》等一系列行动也在引导、支持大众化游艇的发展。

  有行业报告显示,我国游艇产业企业主要分布在长三角、珠三角和环渤海地区,少数分布在中西部地区。中国船舶工业行业协会的数据显示,目前中国游艇建造企业120多家,出口各类游艇300多万艘,内地注册的游艇数量约4000艘,主要分布在海南、深圳等地。

  行业发展掣肘待解

  2012年中国各类游艇总数为3000艘,预计到2020年中国各类游艇保有数量将达到10万艘,市场价值达到86亿美元。周长利认为,我国拥有得天独厚的海洋资源以及庞大的消费群体,经过瓶颈期、转型期,中国游艇产业会快速爆发。

本文地址:http://www.baijuechina.com/redianjujiao/33428.html 转载请注明出处!

大家都在看更多>>

今日热点资讯
baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina baijuechina