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玲珑轮胎,有信心有能力迎接挑战

2018年09月02日 05:37来源:网络整理手机版

  上半年,累计生产轮胎2688.71万条,同比增长10.03%;累计销售轮胎2561.92万条,同比增长7.75%;实现营业收入72.42亿元,同比增长7.58%,其中对美销售不降反增。

  这是玲珑轮胎交出的半年成绩单。面对错综复杂的国际环境,面对中美经贸摩擦带来的挑战,玲珑轮胎逆势发展,产销量均同比增长。在玲珑轮胎董事长王锋看来,其秘诀在于——全球思维、精准布局、内外开花。

  相比其他行业,贸易摩擦对轮胎行业而言是个“老问题”。中国加入世贸组织以来,一些国家曾对我国的轮胎出口发起反倾销调查或通过提高准入门槛限制我国轮胎出口。影响面较大的贸易保护事件有美国轮胎特保案、欧盟标签法案、美国轮胎双反案等。

  为了合理规避“双反”等贸易壁垒的影响,玲珑轮胎于2011年1月正式成立玲珑国际泰国有限公司,并实现半钢、全钢轮胎的全面投产。

  王锋给记者算了一笔账:以2017年为基准,公司整体对美出口27亿元,但通过泰国基地实现全球发货,即便按照中美贸易摩擦2000亿美元的征税标准来看, 2017年涉税产品总金额为1.99亿元(招远公司出口美国),仅占公司整体对美出口的7%。“正是有了泰国玲珑生产基地,玲珑轮胎对美出口才能逆势增长。”王锋说,上半年泰国玲珑实现净利润2.71亿元,占公司净利润总额的51.8%,建厂优势明显。

  今年以来,玲珑轮胎进一步实施“5+3”国际化发展战略,即:国内5个制造基地、海外3个制造基地,国内外全面开花。目前,国内山东招远、山东德州、广西柳州三个制造基地已全部投产,湖北荆门制造基地于7月正式启动建设,第五个制造基地正在考察选址。海外以泰国基地为制造全球化战略起点,2018年3月份,三期项目扩建启动,预计9月份全部达产。

  “为了应对国际贸易壁垒带来的影响,就在8月,玲珑轮胎董事会通过了玲珑轮胎欧洲项目决议,物流网,拟定选址塞尔维亚,预计2019年上半年开工建设。”王锋说。

  制造全球化,销售也得全球化。目前,玲珑轮胎海外市场已拓展到180多个国家和地区,商联网,在全球范围内架设了近3万个销售网点。“面对国际市场这块大‘蛋糕’,差异化营销让玲珑轮胎在美国之外开拓了更大的国际销售市场,降低了国际贸易摩擦对公司造成的影响。”王锋说。

  当然,要让全球市场接受玲珑轮胎,还得靠自身实力。“玲珑轮胎已经形成了立足企业、覆盖全国、面向全球的开放式研发创新体系。”王锋说。截至目前,公司参与制定和修改了近80项国家及行业标准,承担了11项国家级创新课题,取得全球500多项专利。“面对中美经贸摩擦,玲珑轮胎有信心、也有能力迎接挑战、降低影响。”王锋说。


  《 人民日报 》( 2018年08月31日 09 版)

(责编:王仁宏、袁勃)

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