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中美贸易摩擦中企多策应对

2018年09月01日 21:08来源:网络整理手机版

  加征关税真实影响着企业。然而,面对中美贸易摩擦,中国企业没有慌乱。他们看得清贸易摩擦的实质,以发展来提升自己;拿得准应变之策,借多元布局分散风险做大“蛋糕”;用得好日积月累的综合优势,迎难而上巩固原有的美国市场……正如专家所说,“在多年市场竞争中锻造出来的中国企业灵活性高,财帮子,有许多方法破解和应对”。

  练好内功让自己更强

  博科集团是一家以生命健康产业为核心,主营医疗器械及实验设备产品的企业。在6月15日美对华加征关税商品清单中,税号以84开头的机械设备行业占据一半以上。博科集团出口的众多产品,包括生物安全柜、洁净台、通风柜、灭菌器、冷藏箱等都在84开头的范围内。

  博科控股集团有限公司董事长甘宜梧向本报记者介绍,经调研,加增关税会导致美国市场客户进口成本增加,同时美国海关对进口中国货物的查验以及认证、证书等把控力度加大,也增加了出口难度。

  “中美经贸摩擦,实际上是美国限制对华技术转移。”甘宜梧说,这将促使国产医疗器械厂商加大自主创新,加速医疗器械科技成果转化。鉴于此,公司正进一步加大产品研发投入力度,提升产品性能指标,实现自主研发产品性能达到或优于国外进口产品。

  坚持发展为第一要务,这是当前许多企业不约而同的长远选择。玲珑轮胎坚持掌握核心研发制造技术,截至目前,公司参与制定和修改了近80项国家级行业标准,承担了11项国家级创新课题,取得全球500多项专利。

  “危中有机,关键看企业如何应对!”玲珑轮胎董事长王锋对本报记者表示,玲珑有信心、也有能力去规避、削弱影响,并借此机会塑造提升自己。

  “前段时间我们也组织了十几家企业交流,总体来讲,虽然短期之内有困难,但长期看,这对中国高新技术的突破和产业化、民用化,也是一个很好的契机。企业对未来还是有信心的。”中国企业家协会首席研究员缪荣对本报记者说。

  多元布局腾挪空间大

  面对外部不确定性,既要谋长期发展,也要应市场之变。从生产到销售的各个环节,多元布局是许多企业早就埋下的伏笔。

  今年上半年,玲珑轮胎业绩很好。在王锋看来,海外生产基地发挥了关键作用。

  为了合理规避贸易壁垒的影响,2011年,玲珑轮胎前瞻性地将泰国生产基地落地。以2017年为基准,公司整体对美出口涉及27亿元人民币,但通过泰国基地实现全球发货,即便按照中美贸易摩擦2000亿美元的征税标准来看,2017年涉税产品总金额也不到2亿元人民币,仅占公司整体出口的7%。

  在不少企业看来,国际市场很大,不仅限于美国一地,朋友越多、生意越好做。

  从上世纪80年代开始,红豆集团就推行“两条腿走路”,内销外贸互补。目前已建立起美国纽约、新加坡、西班牙等多个境外分支机构。目前红豆外贸中,欧洲市场占比50%-60%,美国市场35%,日本市场10%-15%。今年,在复杂的国际形势下,红豆外贸欧洲市场的销售比去年增长了10%以上。红豆集团常务副总裁戴敏君告诉本报记者,在红豆的外贸客户中,八成是老客户,其中与红豆合作长达一二十年的不在少数,忠诚度极高。

  美国市场凭优势巩固

  正是因为灵活,面对国际大市场,企业可攻可守。其中一部分,也将眼光放在了巩固美国市场上。

  “我方无法承担贸易摩擦新增的关税。请问你方怎么考虑?如果不能接受,能否提前通知我方?”美国宣布对340亿美元自中国进口的产品加征关税后,中国机械铸造企业安徽应流集团给所有美国采购商发了一封通知函。得到的回复却惊人地一致:所有美国客户都同意由他们消化关税上涨带来的成本。原来,美方企业经过精确测算后发现,即使加征25%的关税,中国产品相对于美国产品仍具有性价比优势。

  “面对美国加征关税,我们之所以不慌,是因为10年前我们就开始了转型升级,产品质量过硬。”安徽应流主管技术的副总经理丁邦满介绍,公司客户看重产品的质量和交付能力,江苏论坛,同时,如果用别的供应商来代替,将涉及到图纸、模具、工艺、合规等诸多生产环节的改变,短期内很难实现。”

  记者了解到,利用产品质量、服务、价格、市场占有率等综合优势,不少中国企业正积极巩固美国市场。例如博科集团就持续扩大美国市场投入。当前,公司正以美国硅谷为中心持续加大海外离岸创新创业基地建设力度。同时,加大品牌宣传,通过增加销量保持利润。在不久前参加的美国展览会上,博科获得了客户的认可。

(责编:袁勃)

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