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一线白酒涨价撑场子小酒企承压或面临新一轮洗牌

2018年09月01日 08:36来源:网络整理手机版

  白酒行业无悬念再次成为明星,据wind资讯数据显示,申万白酒行业的18家公司中,目前15家公司已经披露中报,全部实现营收、净利润两位数增长。其中,净利润增幅最大的是老白干酒,上半年实现营业收入14.59亿元,同比增长31.78%;实现净利润1.46亿元,同比增幅高达208.01%。

  业绩漂亮的背后,百觉阅读网,是今年初以来的涨价潮。今年1月,茅台上调了终端销售价格上限,飞天茅台的终端限价由1299元/瓶上涨到1499元;五粮液紧随其后,上调终端零售指导价,52度五粮液从969元上调至1099元;6月19日泸州老窖宣布国窖1573上调线上销售价格至1099元。

  当然,白酒的涨声不断,与日益上涨的成本不无关系。近日有消息称白酒上游包装企业提价,也给白酒行业带来成本压力。据行业媒体报道,多家山东郓城玻璃瓶(酒瓶)企业发出调价的通知,8月1日起,280克、480克、520克料重产品价格上调0.05元/只,750克以上上调0.1元/只。

  山东郓城素有“中国酒类包装之都”之称,各类酒类包装生产企业400余家,年产各类玻璃酒瓶14亿只;瓶盖企业110家,年产各类瓶盖12亿只。从提价幅度来看,此次酒瓶企业的提价幅度微小,但是随着酒瓶、瓶盖企业提价趋势的蔓延,对下游白酒企业的影响范围很大。

  2017年以来酒瓶等包装材料已经多次调价,有白酒专家指出,目前白酒原材料、包材成本在产品成本中所占权重并不高,其成本上涨是所有白酒企业都要面临的客观条件。

  众所周知,在酒类行业的成本项中,虽然白酒行业由于价格因素致使包装物在其成本项中占比小于其他酒种,但是包装物绝对额较大导致其成本压力较大。白酒包材、酒瓶价格近年来持续上涨,零启互联,以及人力成本的上升等因素,都为白酒涨价提供了“借口”。伊力特7月上旬发布的产品提价通知就指出,提升出厂价的原因之一是由于酿酒及包装原材料成本不断上涨。

  在涨价与成本上涨的大趋势中,进一步观察发现,目前白酒行业终端销售价格的调整,主要集中在一线白酒。从消费端来看,在存量市场的博弈中,优质白酒主要是价格带在300元以上的高端和次高端酒,以及部分区域性龙头。

  这样的后果是,知名品牌酒企借着品牌优势逐步挤压中小酒企市场份额,白酒行业结构升级、平均价位上移。对中小酒企而言,由于缺乏品牌知名度不敢提价,却面临着原料成本、人工成本的上涨。在双重压力下,白酒行业将面临新一轮洗牌。(李阳)

(责编:赵爽、仝宗莉)

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