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CRC河南宝丰站力争办成中国最具特色汽车赛事

2018年08月30日 17:54来源:网络整理手机版

CRC河南宝丰站力争办成中国最具特色汽车赛事

人民网河南宝丰8月25日电(记者李长云)2018“宝丰酒”杯中国汽车拉力锦标赛(CRC)宝丰站25日开幕。比赛开幕前几天,整个宝丰县已经充满了浓郁的拉力赛氛围。从高速收费站,再到购物广场,甚至是路边的小招牌,都能看到本次比赛的标语或者海报,CRC在宝丰县极具存在感。

要想举办一场成功的拉力赛,基本需求是满足三个存在感,分别为观众存在感、车队(车手)存在感以及城市存在感。

CRC宝丰站为了让观众更好的观看比赛,不仅仅在赛道中专门设立观赏性极高的观赛点,还制作了纸质的观赛指南,目的不仅仅是吸引更多的观众,还主动地通过各个手段让观众如何去读“懂”拉力赛。

如果说拉力赛是一个舞台,那么车队、车手就是主角演员,组委会不仅仅要“服务”好他们,还需要把他们推向观众,形成有效的互动。所以,在CRC宝丰站,车手的曝光频率极高,可以看到在官方的海报、视频、形象广告牌等等方面,都能见到车手的肖像应用。

从维修区入口开始,进入大家眼框的就是高大的车手形象广告,存在感极强。在过去的比赛中,都认为中国赛车普及率欠缺,形成不了社会热度,但本站比赛至少感受到了组委会在推广方面的努力, 红桥区委员会,车队、车手成为了直接的受益者。

法国巴黎西南约 200km处有一个叫“勒芒”的小镇,人口大约只有20万,但这个小城市却能够闻名于世界,主要是因为自1923年开始(1936年、1940~1948年除外),每年6月举行的被称为最辛苦的单项赛事———“勒芒24小时耐力赛”。

每到比赛的时候,成为了勒芒的全民狂欢日。而现在宝丰也首次迎来属于自己的赛车狂欢日,中国拉力赛的到来,不仅仅推动了当地酒店、饮食等相关行业的发展,宅福利,提升外旅游形象和知名度,还为这座城市留下了不一样的文化印记。宝丰的存在感还在于政府领导班子对CRC宝丰站的重视,并多次深入赛事施工现场,查看了赛场施工进度,解决现场施工所遇问题。

宝丰县政协主席铁干卿曾要求各部门要以此次汽车拉力锦标赛为契机,向游客展示宝丰、宣传宝丰,提升“大众旅游·文化宝丰”知名度,展现宝丰发展新的成效和干部群众实干苦干的精神面貌。

天时、地利、人和,2018“宝丰酒”杯中国汽车拉力锦标赛(CRC)宝丰站必定会成为中国汽车的一个“榜样”。

(责编:杨磊、胡雪蓉)

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