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电子竞技亚运会“首秀”的三大猜想

2018年08月30日 15:37来源:网络整理手机版

原标题:电子竞技亚运会“首秀”的三大猜想

  新华社雅加达8月25日电 题:电子竞技亚运会“首秀”的三大猜想

  新华社记者朱翃 林德韧

  带着有些人的期待、有些人的怀疑、有些人的观望,它终于还是站上了亚洲体育竞技的最高舞台来完成一场关于自我证明和自我实现的竞演。电子竞技,历史上首次在亚运会上的亮相,被定格在2018年雅加达亚运会。

  从8月26日起,6个电子竞技项目将在雅加达的马哈卡广场开始。这无论对全球无数的电竞迷来说,还是对传统的综合性运动会来说,都有着里程碑式的意义。那么,只是作为竞演项目的电子竞技,在亚运会的首秀以及之后会带来哪些令人猜想的变化呢?

  猜想一:作为竞演项目,运动员们是否会全力以赴?

  早在今年5月中旬,亚奥理事会就宣布了雅加达亚运会的六个电子竞技的项目,分别是(按比赛时间排序)《王者荣耀国际版(AoV)》《皇室战争》《英雄联盟》《星际争霸2》《炉石传说》和《实况足球2018》。其中,《王者荣耀国际版(AoV)》和《英雄联盟》属于MOBA(多人在线战术竞技)类竞技,《皇室战争》属于策略塔防类竞技,《炉石传说》是卡牌策略类竞技,《星际争霸2》是著名的即时战略类竞技,《实况足球》则是体育模拟类竞技,可以说,亚奥理事会选择的这个六个项目,基本代表了目前全球电子竞技类的主流,物流网,唯一缺少的FPP(第一人称射击)类竞技项目,由于存在相当的血腥暴力元素只能束之高阁。

  由于本届亚运会上,电竞项目并非正式项目,只是竞演项目,那么各国选手们是否会全力以赴呢?这就好比花滑大奖赛和“冰上之星”“冰上雅姿”毕竟还是两码事。另外,作为竞演项目或者说表演赛,各国选手们是会追求场面华丽、炫技操作还是稳扎稳打、只争第一呢?

  据记者前期采访了解,包括中国电竞队在内的诸多电竞队伍对这次亚运竞演是非常重视的。除了抽调相关项目本国、本地区顶尖选手外,还专门进行了集训,从战略战术的制定到团队配合的磨炼均精心准备。种种迹象表明,即便冠以“竞演”项目,但是作为代表国家和地区的一种比拼,到了竞演场上,各队肯定还是会全力以赴拼个刺刀见红的。

  中国队《王者荣耀国际版(AoV)》和《皇室战争》两个项目上实力出众,韩国队则是《星际争霸2》当之无愧的全球霸主,《英雄联盟》很可能上演中韩争霸的戏码,其他两个项目则将是亚洲各代表队群雄逐鹿。

  猜想二:电竞是否会成为亚运会传播效果最好的项目?

  毋庸讳言,脱胎于电子游戏的电竞运动曾饱受社会舆论的质疑。但是经过多年的发展,一方面,电竞运动从参与者到受众都快速增加,形成了庞大的群体;另一方面,随着电竞规范的不断完善,电竞运动与普通电子游戏的差别正被越来越多人所接受。

  更为难得的是,许多电竞项目,其赛事展现出来的竞技性和观赏性已经超越了很多传统赛事;基于网络传播,赛事的传播性和覆盖面是全球化的;电竞产业的快速发展,使得包括选手、教练和主播等在内的从业者大增,产业链快速完善,无论产值还是影响力都超越了很多传统体育赛事。

  根据《2017年中国电竞发展报告》的数据,30岁以下的电竞粉丝在整个群体中占比高达53%,而且该群体的消费能力处于不断增长的状态,这使得电竞未来的发展广被看好。2017年《英雄联盟》世界赛S7决赛甚至被搬进了北京奥运会开幕式举办地鸟巢,而且决赛门票一票难求。

  过往,电竞赛事大多是网络直播,很难进入电视转播这一重要传播媒介;而乘着亚运会的东风,电竞赛事名正言顺地实现了“电视+网络”的传播模式,其传播效果将产生倍增效应,这很可能使得电竞项目在首次进入亚运会时,就成为传播效果最好的运动项目。

  “今年的雅加达亚运会已经将电竞列为竞演项目,而4年后的杭州亚运会,它将成为正式项目。这是令人欣喜的发展。”腾讯互娱移动电竞业务部总经理张易加接受记者采访时表示,“我们希望将电竞赛事做成NBA、英超这样体量的国际顶级赛事,培养出像姚明那样高知名度的选手。在大家共同努力下,我们正向这样的目标稳步迈进。”

  猜想三:是否会打消质疑、加速传统体育与电竞的融合?

  随着电竞赛事逐渐发展,其训练系统、比赛形式、积分方式、奖励仪式等等外在的东西,已经越来越像传统体育靠拢,如王者荣耀的全国联赛KPL,就借鉴了传统体育职业联赛的积分模式和竞赛方式,甚至还为了平衡各俱乐部实力而设立的“工资帽”制度。

  电子竞技算不算“体育”,这个话题在业内外直到现在都一直有争议,不过在电子竞技发展越来越快的背景下,煤炭局,这一争议似乎也变得越来越不重要了。从亚运会设项等动作上可以看出,近年来国际奥委会、亚奥理事会等传统体育权威机构对于电子竞技的态度发生了一定的变化。毕竟,年轻群体是传统体育和电子竞技共同的目标群体。

  在大量年轻群体关注、从事电子竞技的大背景下,同样以年轻人为目标群体的传统体育势必要与其完成一定的融合,将电子竞技纳入综合性运动会这一大框架之中,就是这种融合的一种尝试。

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