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安踏儿童助力“为爱麦跑”用公益浇灌儿童心智成长

2018年08月30日 13:29来源:网络整理手机版

安踏儿童助力“为爱麦跑”用公益浇灌儿童心智成长

人民网北京8月25日电(张帆)今天上午,由麦当劳主办、安踏儿童首席赞助的公益活动“为爱麦跑”在北京园博园热力开跑。

“为爱麦跑”于2014年由麦当劳中国发起,中国宋庆龄基金会公益支持,旨在通过亲子跑这项运动拉近父母与孩子距离的同时,培养孩子的体育与公益精神,助力“麦当劳叔叔之家”,为异地就医的家庭提供医院附近的免费临时住所。

作为活动的首席赞助商,安踏儿童已是连续两年助力该公益项目。活动当天,家长与孩子纷纷穿着红白亲子装和红白袜上阵,完成2.5-5公里的征程。从去年开始,这套有爱的亲子装就由安踏儿童特别设计,预计今年也将有四万多人穿着安踏儿童赞助的亲子T恤,用脚步助力公益。此外,安踏儿童还在活动现场设置了体验区,为孩子们准备了“旋趣酷跑”、“欢乐竞速”、“主题拍照”等有趣的互动游戏,并提供专业运动指导和跑步装备推荐,让孩子和家长们更深入地了解跑步知识及装备的选择攻略。

安踏儿童助力“为爱麦跑”用公益浇灌儿童心智成长

小朋友在体验“旋趣酷跑”

2017年安踏儿童发布“顽出成长”的品牌主张,提倡儿童运动趣味化、亲子化,并在线上线下全面践行该理念——通过开展“顽运会”、“儿童成长学院”、“给妈妈的一封信”、“粉丝妈妈”等一系列活动,让家长意识到陪伴和运动对孩子成长的意义,让孩子们在“顽”中收获健康体魄和健全心智。此外,安踏儿童还尤为热心公益,河南日报,并注重培养孩子的公益意识。此前,安踏儿童就将2017年“顽运会”的门票收入全数捐入“真爱梦想-安踏茁壮成长公益计划专项基金”,为偏远地区的孩子购置运动装备,收获业内好评。

安踏儿童助力“为爱麦跑”用公益浇灌儿童心智成长

安踏儿童总裁林翔华赠予麦当劳中国首席执行官张家茵“亚运会中国队领奖服”

继“为爱麦跑”北京站首发后,广州、上海、杭州、深圳等共14个城市将陆续开跑。安踏儿童将全程陪伴,上海教育网,与数万亲子家庭一起助力“麦当劳叔叔之家”,一道“顽出成长”!

(责编:欧兴荣、杨磊)

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