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从火热到冷清,除了人气还少啥?

2018年08月24日 18:15来源:网络整理手机版

  台北士林夜市文林路原本“一店难求”,如今却有8家店铺同时招租;台中逢甲商圈曾经生意火爆,现在即便房东自降租金店铺也无人问津;昔日生意好到人头攒动的基隆碧砂渔港,当下的生意直直落……

  与前些年相比,近来台湾不少商圈出现了不景气的局面,甚至有人认为岛内消费经济的“黑暗期”正在来临。短短数年间,德德搜书吧,差距为何如此之大?

  陆客锐减生意受冲击

  “大陆有十几亿人口,当局却不要这块市场,到底是谁傻?”谈及陆客减少对士林夜市的冲击,台北市士林老街商圈繁荣促进会理事长苏文山生气地表示。据他观察,2008年岛内开放陆客观光后,夜市生意连续几年都不错,最好的时候,每天有超过5000名陆客到士林夜市消费。“陆客来台自由行需要出示财力证明,所以经济能力都不错。一名陆客在夜市购买几十盒伴手礼的情况并不鲜见。”

  可是如今,士林夜市的游客减少了很多,靠台当局“新南向”政策增加的东南亚客人消费能力有限,吃小吃、购物的开销远逊于陆客。有业者称,一个陆客说不定能赶上一个东南亚游客全团的消费力。

  而在逢甲夜市,拥有138间店面的碧根阳光广场是商圈的主要商场。逢甲全盛时期,该广场从下午到深夜人声鼎沸,附近停满大巴车。如今,逢甲夜市已不复车水马龙的盛况,碧根阳光广场店面租金更是暴跌,但仍有许多店铺闲置未营业。有业者表示,少了陆客,自己的生意掉了四成以上,现在也只是在苦撑而已。

  此外,其他县市的夜市、商场、渔港等也都因陆客减少,生意受到不同程度的冲击。

  “年改”让军公教不敢消费

  除了陆客雪崩式的锐减,台湾经济大环境不好、中产阶级的萎缩也导致了台湾消费市场内需不旺。尤其是民进党强行实施的所谓“年金”改革,使属于中产阶级的岛内“军公教”群体收入变少,对未来预期变悲观,从而逼迫他们“节衣缩食”。

  台中市旅游协会理事长、台中美术商圈主委赵年成指出,原本50岁至70岁的退休军公教人员是台湾消费的主力之一,如今他们的退休金因为“年改”而减少,不得不变得精打细算,影响在餐饮、购物、观光等方面的消费。

  记者的朋友苏成表示,他父亲是一名临近退休的公职人员,“年改”前还打算一家人到欧洲游玩,“年改”后就立马取消了计划,连就近的台东、宜兰都不想去了。“与‘年改’前相比,改革后能拿到的退休金要少了一大块。为了多攒钱,现在全家性的外出聚餐、逛夜市、去百货商店购物的活动都比过去少了。”

  为因应“年改”带来的影响,台湾部分百货、饭店都调整了营销策略,推出军警优惠专案、赠送代金券等活动,希望以此留住他们的消费。但夜市摊主、小吃业者们实力有限,无法做更多让利,只能“自求多福”。

  商圈自身问题不少

  在陆客减少、军公教消费能力萎缩的同时,有专业人士及消费者指出,台湾部分商圈也需找找自身原因,它们身上明显有着亟待解决的问题。

  例如人潮大减的碧砂渔港,就曾被人戏谑为“必杀渔港”。有网友称,这里的海鲜价格昂贵、店家服务态度不理想、选的食材进厨房后会被调包,游客去吃饭就是被宰的,怎么可能还会有“回头客”?

  还有像垦丁的天价卤味、士林夜市7包要价1500元新台币的现切水果,都破坏了当地商圈的形象,让人难有再度光临的兴趣,更别提消费了。

  另外,煤炭局,针对逢甲夜市衰退的情况,业内人士分析称,夜市附近停车费过高、店铺售卖商品的重复性太强、小吃贵、夹娃娃机过多,这些因素也都让夜市的吸引力降低。

  有网友说,以前逢甲夜市卖的东西便宜又好,很受学生群体的欢迎。现在扩容之后,东西变贵、商品越来越雷同,加上网络购物的兴起,自己已经没有去逛的兴趣了。

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