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促消费重磅文件出台:市场空间无限七增长点不容错过

2018年09月28日 17:32来源:网络整理手机版

原标题:促消费重磅文件出台:市场空间无限 七增长点不容错过

  《中共中央 国务院关于完善促进消费体制机制进一步激发居民消费潜力的若干意见》20日正式发布。其中提到,要构建更加成熟的消费细分市场,壮大消费新增长点。

  据悉,接下来国家还将有一系列促进消费的政策出台,其中包括制定实施《完善促进消费体制机制的实施方案(2018-2020年)》。相关部委及地方政府也会跟进出台具体实施方案和细化政策措施。

  小编从这份长达8000余字的意见中梳理出几大亮点:

  1

  点题七大消费增长点

  促进实物消费不断提挡升级:

  吃穿用消费、住行消费、信息消费、绿色消费

  推进服务消费持续提质扩容:

  文化旅游体育消费、健康养老家政消费、教育培训托幼消费

  吃穿用消费。

  优化流通设施空间布局,大力发展便利店、社区菜店等社区商业,促进社区生活服务集聚式发展,鼓励建设社区生活综合服务中心。推动闲置的传统商业综合体加快创新转型,通过改造提升推动形成一批高品位步行街,促进商圈建设与繁荣。

  住行消费。

  大力发展住房租赁市场特别是长期租赁。总结推广住房租赁试点经验,在人口净流入的大中城市加快培育和发展住房租赁市场。促进汽车消费优化升级。鼓励发展共享型、节约型、社会化的汽车流通体系,全面取消二手车限迁政策。实施好新能源汽车免征车辆购置税、购置补贴等财税优惠政策。加强城市停车场和新能源汽车充电设施建设。

  信息消费。

  加强核心技术研发,加快推动产品创新和产业化升级,零启互联,提升产品质量和核心竞争力,鼓励和引导居民扩大相关产品消费。升级智能化、高端化、融合化信息产品,重点发展适应消费升级的中高端移动通信终端、可穿戴设备、超高清视频终端、智慧家庭产品等新型信息产品,以及虚拟现实、增强现实、智能汽车、服务机器人等前沿信息消费产品。

  绿色消费。

  建立绿色产品多元化供给体系,丰富节能节水产品、资源再生产品、环境保护产品、绿色建材、新能源汽车等绿色消费品生产。鼓励创建绿色商场、绿色饭店、绿色电商等流通主体,开辟绿色产品销售专区。

  文化旅游体育消费。

  深化电影发行放映机制改革。加快发展数字出版等新兴数字内容产业,丰富数字内容供给。开展全域旅游示范区创建工作。推动主题公园规范发展。加强对乡村旅游的政策指导,提升乡村旅游品质。支持邮轮、游艇、自驾车、旅居车、通用航空等消费大众化发展,加强相关公共配套基础设施建设。建立现代体育产业体系,推动体育与旅游、健康、养老等融合发展,积极培育潜在需求大的体育消费新业态。

  健康养老家政消费。

  大力发展中医药服务贸易。健全以居家为基础、以社区为依托、机构充分发展、医养相结合的多层次养老服务体系,为老年人提供治疗期住院、康复期护理、稳定期生活照料、安宁疗护一体化的健康养老服务。

  教育培训托幼消费。

  大力支持社会力量举办满足多样化教育需求、有利于个体身心全面健康发展的教育培训机构,千龙电影网,开发研学旅行、实践营地、特色课程等教育服务产品。抓紧修订民办教育促进法实施条例,完善民办教育分类登记管理制度。鼓励有条件的地区探索开展职业学校股份制改革试点,允许企业以资本、技术、管理等要素依法参与办学并享有相应权利。

促消费重磅文件出台:市场空间无限七增长点不容错过

  2

  推动农村居民消费梯次升级

  加快农村吃穿用住行等一般消费提质扩容,鼓励和引导农村居民增加交通通信、文化娱乐、汽车等消费。推动电子商务向广大农村地区延伸覆盖,畅通城乡双向联动销售渠道,促进线下产业发展平台和线上电商交易平台结合,鼓励和支持消费新业态新模式向农村市场拓展。

  推动具备条件的乡镇将商贸物流与休闲农业、乡村旅游、产品加工等有机结合。加大农村地区水电路气、信息、无障碍以及北方地区供暖等设施建设和改造力度。健全农村现代流通网络体系,优化整合存量设施资源,有效降低农村流通成本。

  针对消费升级,券商投资策略如下:

  招商证券:在消费领域投资标的选择应该做一些调整,未来大牛股很可能在“吃穿玩用医”领域,包括食品饮料、纺织服装、零售、旅游、化妆品、日用品等行业中龙头个股可以考虑重点配置。

  中邮证券:汽车、家电、食品饮料三大消费行业中,汽车行业市场规模最大,绝对利润最高。食品饮料利润率最高,增长态势显著。食品饮料行业PE估值波动较大,汽车、家电行业相对稳定。估值水平均处于历史区间内。建议关注行业细分领域的投资机会。

  中信建投证券:中国居民消费升级有望带来巨大的投资机遇。一是随着人口老龄化以及居民收入水平的提高,医疗健康的需求潜力将会进一步释放;二是“互联网+”时代以及居民精神需求增加,也会进一步提升居民对教育、文娱的消费需求;三是5G、人工智能、无人驾驶等技术变革将催生全新的交通、通信需求,且中国有望成为引领者;四是随着绿色、环保、健康的食品供应体系的建立与完善,食品消费升级也蕴藏着较大的投资机遇。

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