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一场独特的创业学院实践:20位快手乡村网红齐聚清华大学

2018年09月27日 00:11来源:网络整理手机版

9月19日上午10点,一场风格独特的“入学仪式”在清华大学举行。

一场独特的创业学院实践:20位快手乡村网红齐聚清华大学

“爱笑的雪莉吖”、“浪漫侗家七仙女”、“迷藏卓玛”……20位在快手上拥有上千至数百万粉丝不等的乡村网红离开山村,齐聚现场。他们中有的人是第一次坐飞机,有的人甚至从没有离开过家乡。

以“乡村创业如何起步”为主题的首届首期快手幸福乡村创业学院于今日正式在北京开幕,上述20位幸福乡村带头人共聚清华大学,学习系统性的商业管理知识和品牌营销理念。此次活动由快手行动(企业社会责任部门)发起,清华大学·快手未来媒体数据联合研究院联合发起,财政部扶贫办为项目合作方。

开幕式上,快手市场副总裁、快手行动总负责人陈思诺、快手产品副总裁徐欣、清华大学软件学院领导、财政部机关党委宣传部部长刘江华、幸福乡村带头人发言代表杨武元等就乡村振兴新模式、乡村产业如何突出重围,如何发掘乡村价值并实现乡村可持续发展等问题,进行了交流和探讨。

据悉,未来一周,20位幸福乡村带头人将实地调研参观乡村产业机构,带头人代表将结合自身实践进行“土味营销学”演讲,及参加2018快手“家乡市集”活动,进行特色农产品现场售卖。

“幸福乡村带头人”计划,乡村老铁的二次进阶之路

其实,此次培训是20位快手老铁在乡村创业上的第二次进阶。此前,他们已经通过快手平台探索出一条可复制的脱贫之路。

来到开幕式现场的蒙古汉子太平就是典型案例。

一场独特的创业学院实践:20位快手乡村网红齐聚清华大学

发布会现场的太平及其他带头人

几年前,家住锡林郭勒盟乌拉盖管理区巴音胡硕镇的太平在当地矿上做司机,收入微薄,总想着挣点外快补贴家用,让家人过得好点。几经思考,太平开了一家草原牛肉干专卖店,但一年收入不过两三万元。为了打开销路,他曾去过北京、沈阳等地。“到了以后,我就住个便宜的小旅馆,用微信寻找附近人,给别人推销,根本没人搭理我。”他回忆道。

2017年,太平学会了用快手,从此开始不断上传牛肉干被熏烤得滋滋冒油的视频和自己的日常生活片段。很快,这位33岁的蒙古汉子成了镇上的“网红”,粉丝数量超过了13万。

他牛肉干的生意也一日千里,且95%以上的牛肉干都通过快手销售,并也由此将锡林郭勒正宗的草原牛肉干推广到了全国各地。仅今年上半年,太平的牛肉干就卖了120万元。现在,板报网,太平的店里已经发展了8位员工,他希望把牛肉干产业做大,通过收购牧民的牛肉等方式,带动和帮助更多人脱贫致富。

和太平一样,通过自身实践和平台赋能,快手的许多乡村用户能够通过短视频和直播的形式,展示家乡原生态的风土人情,获得大量网友关注和喜爱,并带动所在地区土特产、文化产品销售,增加旅游收入,探索出一条可持续的短视频脱贫之路。

然而,老铁们的乡村创业之路并不是一帆风顺。这些乡村创业者和其正在努力开拓的各类乡创产业正面临来自市场的巨大挑战。自主管理经验欠缺、品牌营销能力不强、资金不足、财务法务知识缺乏等商业经营中的普遍问题正困扰着乡村创业者们的发展。

为了应对上述问题,快手发起“幸福乡村带头人”计划。该计划将在全国发掘至少100位有能力的乡村创业者,通过提供线上和线下的商业和管理教育资源,流量和品牌资源等,促进带头人的乡村产业发展,进一步推动乡村经济发展,增加在地就业机会,助力乡村振兴。

今天来到清华大学参加幸福乡村创业学院的20位快手老铁就是被选拔出来的首批“幸福乡村带头人”。拥有20万粉丝的快手老铁“魅力男神阿牛哥“,真名是杨武元,现实中是贵州天柱县豆花店的老板。现场,杨武元代表20位带头人发言。

一场独特的创业学院实践:20位快手乡村网红齐聚清华大学

带头人发言代表阿牛哥

杨武元表示,十分感谢快手给予参加创业学院的机会。快手让他看到了外面更广阔的世界,也让外面的老铁了解了乡村里的生活,是快手搭建起了乡村和外界沟通认知的桥梁,改变了外界对乡村的片面认知。

他称,在这个大环境、大背景下,一大批有思想、有抱负的乡村青年,利用快手短视频平台,宣传家乡,让乡村绿色健康农副食品变得炙手可热,不但让他把自己的产品销售一空,而且还帮着周边的农户销售产品,带动了家乡的脱贫和产业发展。

杨武元称,如果把快手比作一个大家庭的话,所有快手用户都是这个大家庭的子女。快手幸福乡村创业学院的开办就像一个充电宝,给带头人们源源不断的充电,让乡村创业者在创业过程中不断地沉淀、学习,让乡村因为他们而改变,因为快手而改变,让幸福乡村更加幸福。

乡村创业学院开幕 快手乡村振兴新模式引热议

在快手幸福乡村创业学院的开幕式上,清华大学软件学院党委书记王斌首先发表欢迎致辞。

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