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途虎养车获4.5亿美元融资受益于上海标准化战略

2018年09月25日 08:48来源:网络整理手机版

日前,国内知名的汽车养护品牌途虎养车宣布,获得由腾讯、红杉、凯雷等领投的,总金额达4.5亿美元的新一轮融资。作为总部在上海的新兴汽车养护服务品牌,途虎养车的表现可圈可点。

途虎养车获4.5亿美元融资受益于上海标准化战略

途虎养车门店一角

从上海走向全国的汽车养护品牌

近年来,在上海“标准化战略”指引下,途虎养车通过“线上预约+线下安装”的养护方式,力推产品体系标准化、服务标准化,填补了国内汽车后市场技术服务标准空白,业务范围迅速从上海扩张到全国400多个城市,成为中国领先的汽车养护品牌。

第三方数据显示,目前途虎养车注册用户超过2600万,装机量超过3000万,覆盖全国近15%的私家车主。

“一流企业做标准,镇平县党校,二流企业做品牌,镇平县党校,三流企业做产品。”分析人士称,“能够做标准的企业,都是行业的领头羊和主导者,有实力制定游戏规则来主导行业的发展,赢得竞争优势。”

创业企业高额融资的背后,还有更深层次的原因。调查数据显示,2017年上海创业活跃度达到12.6%,比2016年上升0.7个百分点,创2005年以来新高。

“上海有非常完整的创业生态。”途虎养车CEO陈敏表示,从人才资源,到市场规模、产业链、政策制度,乃至融资、上市,在上海都能找到丰富的资源,给创业者提供了得天独厚的条件。

“其中的佼佼者,依托强大的创新能力,占据优势赛道,而被市场和投资者广泛看好。”华兴资本董事兼汽车行业组负责人许媛认为,途虎养车作为业内领先的汽车养护品牌,在线上平台、线下服务及供应链方面均建立了极高的竞争壁垒和领跑优势。

推动建立汽车后市场行业新生态

途虎养车是有着“上海基因”的创业公司,在业务发展过程中,一直都对产品质量、服务非常重视。

通过标准化产品体系、服务体系的建立,途虎养车一改过去汽修保养市场以次充好、过度保养之风,逐渐推动一个价格透明、服务完善、群众满意的汽车后市场环境建立。

在2017年9月,途虎养车作为汽车养护服务品牌就荣获“全国质量诚信标杆典型企业”,而且这也是途虎养车第二次获此殊荣。

为进一步推动汽车后市场产品服务质量不断提升,传递诚信经营“正能量”,2018年5月,途虎养车和人民网联合发起由28家汽车后市场产业链企业共同参与的“汽车后市场·诚信服务联盟”。

途虎希望能够构建一个以提升养护体验为基础、以加强产业链合作为共识,围绕诚信服务体系构建的交流平台。

途虎养车CEO陈敏表示,“未来,途虎养车将继续加强平台管理,通过诚信经营使市场和消费者都满意、放心。”

(注:此文属于人民网登载的商业信息,文章内容不代表本网观点,仅供参考。)

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