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从车满为患到倒闭如潮共享单车为何越骑越少?

2018年09月24日 15:01来源:网络整理手机版

原标题:从车满为患到倒闭如潮 共享单车为何越骑越少?

  原标题:从五颜六色、车满为患到倒闭如潮、多地“禁投”

  共享单车为何越骑越少?

  近年来,“风口”成为经济领域热词。在经济结构转型升级的大背景下,政策与市场、资本与技术的融合碰撞迸发出旺盛的生机与活力,一大批新经济、新业态迎风而上、迅速发展壮大。然而,在一些发展领域,资本闻风而动,企业一拥而上,行业野蛮扩张,监管难以跟进,最终上演了一地鸡毛的剧情。

  从风口跌落之后,曾经的“风口产业”发展情况如何?真实价值几何?商业与技术概念短期爆发之后,如何回归商业本质与技术创新初衷?如何与真实有效的需求相结合,保持更持久的生命力?带着这些问题,近期《工人日报》记者走进曾经的风口行业企业,采写了“风口过后,要做的还有很多”系列报道,敬请关注。

  “最近下班,单位周围共享单车都很少,车都去了哪里?”9月13日,在北京金台路附近上班的图女士吐槽说。

  《工人日报》记者连日走访发现,在居民小区或地铁、公交站,早晚高峰“车到用时方恨少”是很多北京市民使用共享单车的真实写照。

  前两年,作为曾经领跑共享经济的风口行业,共享单车入局者将单车刷上不同的颜色,以至于留给后来者的颜色越来越少。而如今,城市街头“五颜六色”的共享单车渐渐稀少,甚至“一车难求”。共享单车为何越骑越少?消失的共享单车去哪了?

  从“车满为患”到“无车可骑”

  自共享单车出现以来,下班后出地铁站骑共享单车回家,成为北京市民乔先生的通勤标配。近来,乔先生常在结束骑行后把车停放到较为偏僻的角落,以便第二天一早能够顺利找到车。“早上8点后出门,小区边上通常就没有车了。晚上如果8点后走出地铁站,也很难找到车。”

  一年以前,乔先生的手机里装了六七款共享单车APP,出门从未担心过“无车可骑”。但今年以来,街边的共享单车越来越少,基本只剩下红色的摩拜和黄色的ofo了,偶尔也会看到小蓝单车。乔先生手机里的僵尸单车APP已经卸载得只剩下两三个。

  “下班从单位到地铁站约800米的距离,沿途竟然没有一辆能骑的车。”在鼓楼大街附近工作的高女士说,平常看到地铁口和公交站的共享单车很多,但总在关键时刻找不着车。更让她生气的是,路上零星可见的几辆车,常常扫完码才发现是坏的,有些甚至无码可扫或者被上了私锁。

  从“车满为患”“叫停投放”到“一车难求”,共享单车只用了不到两年时间。消失的单车到哪去了?

  在北京园博园附近,记者看到,近千米长道路旁堆满了废弃共享单车。记者随机扫码测试七八辆车,都显示为故障车。这些车上灰尘较多,有周边市民表示堆放在这里的车辆无人管理,处于废弃状态。记者走访发现,在北京五环外,还有不少类似的共享单车“坟场”。

  共享单车半数闲置

  自2015年5月,第一辆无桩共享单车出现在北京街头,便得到各路资本的疯狂追逐,共享单车平台层出不穷,瞬间吸引超过30家企业入局。在随后两年多的时间里,共享单车席卷全国。

  然而,自去年以来,悟空、酷奇、小鸣等一大批共享单车品牌因为资金链断裂,相继宣布倒闭或停止运营。

  在业内人士看来,共享单车的洗牌是很多风口行业都会经历的,也是对行业前期野蛮生长的矫正,并不会直接导致“一车难求”。城市街头无车可骑的问题,是企业运营管理不善、各地出台“禁投令”等多方面原因造成的。

  几乎与共享单车“倒闭潮”出现的同时,去年以来,上海、深圳、北京等10多个城市都对共享单车开出“禁投令”,宅福利,限制新增投放。“共享单车在推进绿色出行、缓解交通拥堵方面发挥了重要作用,但是存在投放和存放无序的问题,给城市交通、市民出行带来不便。”面对共享单车带来的新的城市治理难题,一时间,各城市都难以找到更便捷、更有效的管理办法。

  来自北京市交通委的数据显示,截至今年4月底,北京共享单车总数已控制在190万辆左右,较去年9月开出“禁投令”前的数量峰值235万辆下降约19%。

  显然,总量控制远不足以导致共享单车“一车难求”。不少市民认为,共享单车投放配置不科学、管理维护不到位,才是问题的关键。据了解,目前北京局部地区共享单车测算活跃度仅为50%,财帮子,即仍有一半处在闲置状态。

  共享单车骑向何方

  品种越来越少,车辆也越来越少,共享单车最终会骑向何方?

  与以往互联网风口行业发展“剧情”略有不同,即便经过了“大起大落”,共享单车剩下的少数头部企业日子依旧不太好过。据媒体报道,在被美团收购后,摩拜单车商誉价值有所提升,但今年4月仍亏损4.08亿元。另一家共享单车企业ofo近来也多次爆出资金紧张传闻。

  在一些业内人士看来,缺乏盈利场景、盈利模式不明晰,给共享单车的前景蒙上了一层阴影。摩拜相关负责人在接受媒体采访时明确表示需要投资,原因是暂时还没有找到好的盈利模式。“需要风投让摩拜来赢得时间,用这个时间窗口来探索盈利模式。”

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